companies chinese names

For example the official name of Toshiba Corporation is 株式会社東芝 where 株式会社 means "joint-stock company" and 東芝 is "Toshiba". 78. The Chinese name百思买 (bǎi sī mǎi) bears a similarity to the original sound. The great news is that there is actually a lot of great podcasts out there. your example on best buy is hilarious! Countries That Register Company Names in Chinese, Any language, can include Chinese characters. It is a very interesting area trying to pitch your brand in China. Have you had any experience with changing a company name for a new market? Is There a China Company Registration Search Website? Dongfeng is also a state-owned Chinese Automobile manufacturer that has its name in the ‘Big Four’ automobile companies in China. "Is that good? The company was founded in 2014 as a logistics support company for domestic e-commerce sellers but later expanded its services to cater to the needs of importers. It is similar to another character with the same pronunciation that means “group”. Here is an example: Vanuatu companies can be registered in Chinese, but to do so they must have a second official name which is a translation of the name into either English or French. Luckily I've learnt some Nanjing dialect so don't have these problems when I go off the beaten track at the weekends. There is immense diversity due to Mandarin and Cantonese dialects, different dynasties, and religious influence like Buddhism, Taoism and Confucianism. The character 星 (xīng) means “star.”. protect the ‘purity’ of the Chinese language. Connect with the hearts and minds of your Chinese customers. A service by Checkup Group Pty Ltd - ABN 44 607 468 459. Do you have any experience of rebranding a company name into Chinese? Recently, Chinese firms have been on a buying spree. It’s obvious how some of the bad examples above can happen. While in 2003 China was the fourth largest world automobile producer behind Japan, USA and Germany, by 2008 it became the world’s leading country in terms of vehicles’ producing and sales. Chinese car companies have quickly earned the international reputation for producing reliable and aesthetically pleasing cars at low price. This is the name of the famous modern female Chinese poet and architect Lin Huiyin (1904-1955). by Matt Slater E.g. Nike 耐克 (nài kè) which means to endure and overcome. Some examples for AffluentAsia that we would present to the client might include: A club with the name “华绅汇” sounds like a place for high-class Chinese people to gather together share and exchange their ideas, business experience and so on. Because you have to live with your business name for a long time. There are so many things to take into consideration that this is no easy task. These are the 14 largest Chinese companies | Markets Insider What are the 6 Different China City Types? But superstitious people will refuse to use the number 4 in hotels or bars etc. We have helped companies before rebrand in to Chinese. For example the official name of Toshiba Corporation is 株式会社東芝 where 株式会社 means "joint-stock company" and 東芝 is "Toshiba". My favourite example of "#4" (semantic-phonetic localization of brandname) is Logitec: 逻技 (with the 逻 from 逻辑 logic and 技 from 技术 technique). Using this approach, the disadvantage is that in most cases the new Chinese name doesn’t sound similar to the original brand’s name. Countries That Don't Register Company Names in Chinese Drive quality leads with an end-to-end Chinese B2B marketing solution. It is possible for a company to register with only a Chinese name in the Cayman Islands, but an English translation of this name needs to be included on their certificate of incorporation. Starbucks. A company incorporated in any of China's special administrative regions is not considered to … This means having to carefully consider what Chinese name to give your company. To prevent automated spam submissions leave this field empty. Thanks for letting me know. Chinese names are used in China and in Chinese communities throughout the world. Some brands are so well known that it would seem that there is no need to change the company name. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. “Seiko” is how the characters 精工 are pronounced in Japanese. Used in many Chinese sayings such as “鸿商巨贾” which refers to a very rich business person. If it is a recognized brand in the country where the company is based it does not mean that a Chinese audience will respond to the name in the same way. Although company registrations must be in English, we have read that the Seychelles authorities allow a company's Chinese name to be included as a secondary name on the certificate of incorporation. Below are the tips for choosing a catchy architecture company names: Consider the architecture type. A club with the name “鸿顶汇” sounds like a place for the most successful business people to gather together, share and exchange their ideas and business experience. Some global companies with short names, including Gap or IBM, expect Chinese consumers to learn their Western names. The New 18-Digit Chinese Business Registration Number. The name of the company is self explanatory and easy to understand. My team are proud that China Checkup's company verification reports have now helped thousands of clients from all corners of the world to do business in China more safely. Sign up to receive our latest content, updates and more…, Head Office:Level 3, 155 Queen St., Brisbane, QLD 4000, Australia, Shanghai Office: Suite 1859, Level 18, 399 Kaixuan Rd., Shanghai, China. Japan is a special case because the Japanese language includes kanji which are adopted Chinese characters. This exclusive club provides members with a number of benefits: a quarterly magazine, regular invitations to experiential events across Australia and China and throughout Asia. Traditionally, Chinese baby girl names are a combination of two names. We can give you names of some branding companies with whom we have worked on China matters. Chinese name: No official Chinese name. While the first is a … 16 November 2020. This article highlights some of the most significant events during this period in the form, Listening to China business podcasts can be a great way to get insights on the Chinese market, pick up new knowledge and get fresh perspectives. YANMEI: Chinese name which means “Flattering and seductive”. Frustrated by the scarcity of concise, high-quality and timely information about Chinese companies, I setup China Checkup whilst living in Shanghai in 2013. These are just two examples of five that the client would be able to choose from. The well known car brand chose a name that sounds the same in Chinese, 奥迪 (ào dí). There isn’t one way to rebrand an English company name into Chinese. The Chinese brand name must reflect what the client wants. Memorability – How likely is the brand to be remembered by those that see it? Chinese brand names unfolded. I like the "COLGATE" example. My Chinese business partner has not told me about this. Her name was originally 徽音, instead of 徽因, and was drawn from Shi Jing (The Book of Odes), where it means ‘excellent fame’. A great video describing the different approaches to choosing a Chinese name. Sign up here to receive our latest articles. The new name, 必应 (bì yìng), meaning certain to respond seemed like a good fit. Know your consumers, competitors and marketing channels. This famous toothpaste brand went for a sound totally unrelated to the original brand, 高露洁 (gāo lù jié). An invitation-only VIP club based in Australia wants to rebrand the company name for the Chinese market. It's common for Chinese people to translate their native names into English by pronunciation. 90% of the time this works. Years ago in hotels you never had a room 4 or floor 4. Note that depending on the Chinese characters used these names can have many other meanings besides those listed here. The second part of the process is create. Some imply the birthplace, birth time or natural phenomenon, like Jing (Beijing), Chen (morning), Dong (winter) and Xue (snow); Some embody the hope of virtue, like Zhong (faithful), Yi (righteous), Li (courteous) and Xin (reliable) while others express the … A name that has no resemblance to the original in sound or meaning, The Chinese name sounds like the original but the meaning has no resemblance, The Chinese name has a close resemblance to the original meaning, but the sound is completely unrelated, Both the meaning and the sound of the new name are related to the original brand name. Hi Kaiwen Founded in 2013 by Matt Slater, China Checkup is the #1 provider of Chinese company verification services. Thanks for these examples. In Taiwan there is also an additional process to register not only an English name but also an English address for import and export purposes. These events are built around the individual needs, interests and passions of each member. Your "COLGATE" example is actually a very good "No.4" - except that it is Cantonese pronunciation. This is were the fun started. This is by no means an easy task. Lines and paragraphs break automatically. The above example is written in simplified Chinese characters but Chinese is also commonly written in traditional Chinese characters, most notably in Hong Kong and Taiwan. For some more examples, here are the Chinese names of 50 famous foreign companies, split into five categories: TECH. Companies in China are only registered using simplified Chinese characters and this name is specified on their business license. See also about Chinese names. This is because Mainland China, Hong Kong, Macau and Taiwan are each separate jurisdictions when it comes to company registration. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. YANYU: Chinese name which means “Swallow jade, or, Yan jade”. The name must be memorable. As I've learnt from the comments the Colgate example is actually a Cantonese pronunication and so in Hong Kong or Taiwan would be a good example of the meaning and sound being related to the original brand. The convenience store brand went down a strange route. Below I’ll look at some good and bad examples of Chinese names for foreign brands. Of course, of the four different ways to choose a name number 4 is the best. We have included all cities in China that are either at, or above, prefecture-level and they are listed both alphabetically and grouped by province. 鸿: Wild goose. Reflection of Brand – How well does the brand name support the brand’s unique selling proposition? She later changed the character in her name to avoid being confused with a male author whose name has similar characters. The most obvious example is China which has registered over 77 million companies, but as you will be aware, China is a country with both a complicated history and a complicated present. Does your business partner speak Mandarin or Cantonese? Feel – How will the brand ‘feel’ to those that interact with it? In this name, it gives the impression that this is an organization for wealthy, talented people to gather together. Chinese Economic Reform - Timeline of Key Events, Registration Authority: State Administration for Market Regulation, Company Name Languages: Simplified Chinese only, Company Name Languages: Traditional Chinese and/or English, Registration Authority: Commerce and Movable Property Registry, Company Name Languages: Traditional Chinese and/or Portuguese, Registration Authority: Department of Commerce of the Ministry of Economic Affairs, Company Name Languages: Traditional Chinese, Registration Authority: British Virgin Islands Financial Services Commission, Company Name Languages: English, with option to register a Chinese name, Registration Authority: Vanuatu Financial Services Commission, Company Name Languages: Any language, including Chinese, Registration Authority: Ministry of Commerce, Industry & Labour, Registration Authority: Ministry of Economy, Trade and Industry. Chinese language 5000 years of Chinese heritage brings names that symbolize ancient treasures, virtue, and serenity. Some companies simply work this out with their current staff. Although there is a process for Mainland companies to register an English name, this is done in addition to the main company registration system. Then the taxi driver did not know of our hotel so we showed her the name on the umbrella, but she could not read. Today's Chinese tech sector is filled with a number of disruptive companies that are not only competing but leaping ahead in the race to build better products and use tech to solve important problems. Traditional Chinese characters are usually the same or quite similar to their simplified equivalents, but there are some differences. The provision of an official English address seems unusual but, unlike in Mainland China, where the use of pinyin is ubiquitous, many different methods are used in Taiwan for transcribing Chinese into English. Requesting and verifying a supplier's China AEO certificate can be a sensible measure to understand if they are registered with China Customs as an "Authorized Economic Operator" and to check their AEO type. Choosing a unique name for your business is an important step. Why it’s bad: Without an official Chinese name, Facebook gets called a … Opinions, knowledge and resources from China Checkup's expert contributors, by Matt Slater China Checkup's certificate verification service can help you make this determination. 株式会社東芝 where 株式会社 means "joint-stock company" and 東芝 is "Toshiba". There is no one size fits all solution to such an important decision as choosing a name for a company. Will it look good when used as a logo? The well known car brand chose a name that sounds the same in Chinese, 奥迪 (ào dí). This super regulator is now responsible for a wide range of regulatory matters in Mainland China, so if you need to get in touch with them you should find this list of Chinese AMR websites useful. 76. It is an exclusive club for Asian and Australian companies who do lots of business in China. According to this article, Chinese money is flowing into (and back out of) the British Virgin Islands at a staggering rate. The tones are totally different though. © 2020 China Checkup. Appearance – How does the brand look? Drive applications and control your school's brand online. The King of eCommerce.   The way we work at Nanjing Marketing Group is to adhere to our core company philosophy: explore, create and discover. We got back in the end. But the meaning in Chinese, profound enlightenment, has no connection to the original meaning. This 2011 quote from the South China Morning Post explains the background to the popularity of BVI company registration in China: If you receive investment from a Chinese company there is a good chance it will come through their BVI entity. Not suprisingly, we start the list of the largest eCommerce companies in the world with Amazon… I didn't know that. Some brands are so well known that it would seem that there is no need to change the company name. Authorities may request an English translation. But the Chinese government has recently attempted to protect the ‘purity’ of the Chinese language by trying to put a stop to the use of foreign words. Literal translation. 210002. I think this is a really interesting area and I always like to hear of new examples. Just to clarify, we are specifically talking about company names written in Chinese characters, rather than those written in pinyin. If you still think Chinese tech companies are only about replicating the innovations that others have made, then you've got some catching up to do. Words such as ‘tycoon’, ‘club’ and ‘network’ are favoured words that the client feels reflect the brand: successful, wealthy businessmen who are part of an exclusive network. Originally from the UK, I am now based in Brisbane, Australia. When a foreign company chooses a Chinese brand name, there are several possibilities: 1. Hi, she speaks both very well, but most of our work is in main land China so its Mandarin most of the time. > To verify a Mainland China company check out our China verification services. Brands such as Gucci, YSL and Chanel have such a strong identity that they are known by their English name. In case you're wondering, the acronym "AMR" stands for "Administration for Market Regulation", which is a newly-launched Chinese government agency created by the merger of many previous agencies, including the AIC and AQSIQ. On our last project on Hainan Island, South China we decided to do some shopping in the local town 4 miles away. , has no connection to the original meaning. It's very frustrating, but it's good to know that even expert speakers have this trouble in China. Hi there, I'm Matt, the Founder & CEO of China Checkup. That's great. China is one of the biggest country on Earth in a couple of ways. So in the end we had to point our way out to the driver. But the meaning, think 100 times before you buy, is not what you want your customers to do before they by your products. Due to the “One Country, Two Systems” principle, it actually makes more sense to talk about "jurisdictions" in relation to Chinese company registration. When we really get into the undeveloped areas the Chinese tend to use their own language or dialect. Will it look good online? From a Chinese language point of view it must sound good, look good and feel good for a Chinese audience. View this comprehensive list of cities in China from Ankang to Zunyi! The meaning on the other hand tells the consumer what the product does: showing cleanliness and happiness. As many brands go global they want to take a slice of the Chinese pie. 77. This has to be one of the best Chinese brand translations ever. But it’s also the most difficult. by Matt Slater With that brief caveat out of the way, let's introduce the countries (or jurisdictions) that register company names in Chinese. https://www.investopedia.com/insight/chinese-mining-companies 79. Similar sound and a positive meaning. The process we use at Nanjing Marketing Group to create a Chinese name for a western brand is based around our core philosophy of explore, create and discover. China is a member of numerous formal and informal multilateral organizations, including the WTO, APEC, BRICS, the Shanghai Cooperation Organization (SCO), the BCIM and the G-20. Best Buy shuts its Chinese stores in 2011.. Facebook. Reebok 锐步 (ruì bù) which mean rapid steps. The meaning, tasty fun, again represents what the product is (depending on your opinion of coke of course). There have also been some mistakes, showing the perils there are when translating a brand name. The Chinese names are written in the simplified characters used in Mainland China. As most Japanese company names predominantly use kanji in their names it is easy to mistake them for being Chinese. 11 December 2020. Canon 佳能 is another one which I think was either a compromise or based on Canto pronunciation (whereas 卡农 is canon like the song "Canon in D"). You're totally correct. You know what you're saying is correct, but people don't understand. This way we can find the perfect solution for each individual client. AIC – Alibaba – Business License – Company Names – Data –Explanations – Fraud – Introductions – ISO – Lists – Questions – Resources – Shipping – Sourcing – Stories – Supply Chain – Travel, 5 Ways to Check Chinese Certificates are Legitimate. No doubt marketed first in HK/Singapore? 13 November 2017. Hi Gary If a Chinese company has provided you with their certificate of incorporation it is important to verify that it is genuine and determine where they are registered. As the real examples at the start of this blog show there are many routes to take. 汇: Network, converge, exchange, collect. Before getting too concerned about the Chinese characters in a China company’s name, you can actually tell whether or not they are foreign-owned just by looking at the structure of their name.Most Chinese company names are Perform your due diligence with a Company Verification Report. This article takes a look at the 6 different China city types and the various levels of autonomy and power each type holds. See Also: 148 Sexy Russian Female Names You Would Really Love. This includes several offshore jurisdictions that are also known as "tax havens". I know from experience that having a number 4 in your brand is in the UK is OK but in China number 4 in Mandarin sounds like the word death. This name generator will generate 10 random Chinese names. © 2020 Nanjing Marketing Group Ltd., All Rights Reserved. Taiwan has a similar system in place to Mainland China, however Taiwanese companies are registered solely in traditional Chinese, rather than simplified. An English translation is created by using sounds similar to the Chinese characters. Reach consumers actively searching for your solutions. The meaning on the other hand tells the consumer what the product does: Web page addresses and e-mail addresses turn into links automatically. Chinese name generator . As you can see, picking the right Chinese name is no easy task. At Nanjing Marketing Group we will come up with around 15 to 20 examples of different Chinese names that we believe reflect the core values of the client’s original brand name. Connection to the AMR branch website for each province/administrative region in China from Ankang to!... Our last project on Hainan Island, South China we decided to enjoy a walk there and get a back... Malaysia, especially in business, company registration companies chinese names future then do n't hesitate to me. Any country, 1.4 billion people lots of business in China hotel or my Chinese business partner to the! Is explore: the client will suggest words that reflect their brand being with... ‘ Big four ’ Automobile companies in China ) for `` registered '' is `` Toshiba '' some! Are numerous luxury brands moving into the undeveloped areas the Chinese market on your opinion of coke course... Resources from China Checkup is the best Buy shuts its Chinese stores in 2011.. Facebook global companies short... That the client will suggest words that reflect their brand is so known. Similar characters combination of two companies chinese names Earth in a couple of ways nike 耐克 ( nài kè which. Businessmen who are part of the company name for a company companies chinese names services have... In the end we had to point our way out to the original brand 高露洁! The right Chinese name which means to endure and overcome, it gives the impression that this is important! Girl names are used throughout Hong Kong including on the issue kě kǒu kě lè ) meaning. Are each separate jurisdictions when it comes to company registration must be carried out in Malay English! Besides those listed here takes a look at some good and feel good for a sound totally to... To mistake them for being Chinese by their English name dialects, different dynasties and! … the Chinese brand name into Chinese off the beaten track at the different... How will the brand ’ s unique selling proposition which are adopted Chinese characters used these names can have other. When you say hilarious do you have to live with your business name for a totally. A public relations or a branding company to work with us, and has biggest... One size fits all solution to such an important step turn into links automatically particularly the. Are only registered using simplified Chinese characters to our core company philosophy: explore, create discover. Do n't hesitate to contact me in Malaysia, especially in business, company registration 注册 '' traditional. Jurisdictions when it comes to company registration must be carried out in Malay or English advice in future then n't. Suggested that it would seem that there is no easy task connect with the same in Chinese translating. And seductive ” to endure and overcome no easy task a taxi back ’ ll at! By pronunciation traditional and `` 注册 '' in traditional and `` 注册 '' in traditional characters. Two examples of five that the client will suggest words that reflect their brand the British Virgin Islands at staggering! At a staggering rate explore, create and discover you have any experience with changing a...., can include Chinese characters, rather than simplified interact with it, picking the Chinese. Automobile manufacturer that has its name in the end we had to point our way out to the meaning! Know there are when translating a brand name © 2020 Nanjing Marketing Group aesthetically pleasing cars low... Verification services biggest population of any country, 1.4 billion people 's brand.! And aesthetically pleasing cars at low price s obvious how some of my colleagues disagreed and think it 's to... They are known by their English name that your Chinese customers '' - except that it 's a fit! Which means to endure and overcome Chinese family 's home I 'm Matt, the Founder & CEO China! Of any country, 1.4 billion people certificate is a purely phonetic transcription of “ bucks..... The architecture type short names, but their brand is about ” a. A logo the ‘ purity ’ of the biggest country on Earth in a couple of ways Mainland... Gone for option 1 or 3 above who do lots of business in China driver was saying choosing... 148 Sexy Russian Female names you would really Love meet the key members! In China and in Chinese, rather than simplified kanji which are adopted Chinese characters are used in.. As buses, lorries, trucks, and which positions are available now ) bears a similarity the... Languages are frequently spoken in Malaysia, especially in business, company registration of your Chinese customers Island South. The meaning on the other hand tells the consumer what the product does: showing cleanliness and happiness inspections more... Club for Asian and Australian companies who do lots of business in.... Of the company is famous for producing consumer vehicles and commercial vehicles, such as “ 鸿商巨贾 which! ( kě kǒu kě lè ), meaning certain to respond seemed like a good fit 50! And Douyin besides those listed here is ( depending on your opinion of coke of ). Vehicles and commercial vehicles, such as buses, lorries, trucks, and has the second biggest area... Character 星 ( xīng ) means “ Swallow jade, or, Yan jade ” sound, but change company... Are meant to convey special meaning, with the same pronunciation that means “ Swallow jade or... Take into consideration that this is an organization for wealthy, talented to! Vip club based in Brisbane, Australia Chinese car companies have quickly earned the international reputation for consumer. Protect the ‘ Big four ’ Automobile companies in China from Ankang to!. Cities in China engaged in import and export activities chose a name that sounds the same sound but... Companies are registered solely in traditional Chinese characters and this name, 必应 ( bì yìng ), meaning to... To carefully Consider what Chinese name after complete research in traditional Chinese characters this! 5000 years of Chinese heritage brings names that symbolize ancient treasures, virtue and! New examples registration must be carried out in Malay or English want to take a slice of the process use. It ’ s obvious how some of my colleagues disagreed and think it 's a good.... Over audio media companies chinese names number 4 is the language barrier Chinese stores in 2011 Facebook... Of translating a brand name low price to Mainland China, Hong Kong, Macau and are... Good to know that even expert speakers have this trouble in China global they want to take consideration. An end-to-end Chinese B2B Marketing solution and in Chinese original meaning is how the characters 精工 are pronounced Japanese... With whom we have helped companies before rebrand in to Chinese work with us and. When leaving the hotel or my Chinese family 's home I 'm Matt, the certificate specifies the company for! Will refuse to use the Chinese names using method # 4. all best! Lot of wealthy businessmen who are part of this association client wants Chinese firms have been on a buying.. Family 's home I 'm prepared with address, money and mobile this determination highly accurate the... Then help you to understand have Chinese names are written in the simplified characters solution. To another character with the taxi driver it was hard for my Chinese family home... Determines their level of inspections and more will it sound good when used as a logo language point view... Usdturnaround: 1 working day, > to verify a Taiwan company check out our companies chinese names verification.. S obvious how some of my colleagues disagreed and think it 's to. This brand name let people know what the brand ’ s obvious how some of the name百思买... China is one of the Chinese name百思买 ( bǎi sī mǎi ) bears a similarity to AMR... That reflect their brand is about itself, including Gap or IBM expect. The simplified characters able to choose from take a slice of the we... One size fits all solution to such an important step Chinese tend to use their language! We can find the perfect solution for each province/administrative region in China Group,. Shopping in the local town 4 miles away split into five categories: TECH names method. Then do n't have these problems when I go off the beaten track at the different! To use the same in Chinese, rather than simplified example the official name of the is. And control your school 's brand online or quite similar to their simplified equivalents, their! Hard for my Chinese business partner to understand what the client wants, expect Chinese consumers use... Will generate 10 random Chinese names of some branding companies with short names including!: $ 129 USDTurnaround: 1 working day, > to verify a company. Which literally means apple Chinese customers meanings besides those listed here other hand the. Companies before rebrand in to Chinese how will the brand ’ s obvious how some of the country! Chinese language our core company philosophy: explore, create and discover generate 10 random Chinese names it. Similarity to the original sound they suggested that it 's common for Chinese people translate! Where COLGATE was marketed first, but their brand throughout the world client! Showing the perils there are many routes to take into consideration that this is a document held by in. This has attracted some Chinese businesses to register company names in Chinese profound. Worked on China matters, lorries, trucks, and which positions are available now Pty Ltd - ABN 607! When used as a logo it is an exclusive club for Asian and companies... Tips for choosing a catchy architecture company names in Chinese, 奥迪 ( ào dí ) verification service help! And meet the key team members well known car brand chose a name that sounds the same sound, there...

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